SEM II 5.02 Product Life Cycle: Question Preview (ID: 5897)


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a popular rear engine sports car that was recalled. Sales decreased causing the manufacturing plant to layoff workers. This is an example of which stage in the product life cycle
a) decline b) growth c) introduction d) maturity
Hot Topic targets a teen population whose wants are not met by the traditional retailer. Also, the size of Hot Topic’s market is smaller. This is an example of:
a) Consumer image b) Extreme segmentation c) Niche marketing d) Variable market share
NASCAR has repositioned itself through the popularity of young drivers who appeal to a young demographic market. This is an example of which stage in the product life cycle
a) decline b) growth c) introduction d) maturity
Parents of college students and alumni are targeted for the college season ticket sales and sporting event packages. This is segmentation based on which element?
a) demographic b) geographic c) niche marketing d) positioning
Which segmentation element is being implemented when a target market is selected based on consumer loyalty and product satisfaction?
a) behavioral b) demogaphic c) geographic d) psychographic
During which stage of the product life cycle does the marketer try to stimulate consumer interest and create awareness?
a) decline b) growth c) introduction d) maturity
During which stage of the product life cycle are strategies typically used to stress the superiority of one’s product over the competition?
a) decline b) growth c) introduction d) maturity
Getting consumers to think of a product in a certain way is:
a) geographics b) hybrid marketing c) niche marketing d) positioning
Charter-fishing consumers enjoy fishing off shore. This is which element of segmentation?
a) behavioral b) demographic c) geographic d) psychographic
Targeting a market based on where a consumer lives is which type of segmentation?
a) behavioral b) demographic c) geographic d) psychographic
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