SEM II 5.02 Product Life Cycle Question Preview (ID: 5897)


SEM II 5.02 Product Life Cycle. TEACHERS: click here for quick copy question ID numbers.

a popular rear engine sports car that was recalled. Sales decreased causing the manufacturing plant to layoff workers. This is an example of which stage in the product life cycle
a) decline
b) growth
c) introduction
d) maturity

Hot Topic targets a teen population whose wants are not met by the traditional retailer. Also, the size of Hot Topic’s market is smaller. This is an example of:
a) Consumer image
b) Extreme segmentation
c) Niche marketing
d) Variable market share

NASCAR has repositioned itself through the popularity of young drivers who appeal to a young demographic market. This is an example of which stage in the product life cycle
a) decline
b) growth
c) introduction
d) maturity

Parents of college students and alumni are targeted for the college season ticket sales and sporting event packages. This is segmentation based on which element?
a) demographic
b) geographic
c) niche marketing
d) positioning

Which segmentation element is being implemented when a target market is selected based on consumer loyalty and product satisfaction?
a) behavioral
b) demogaphic
c) geographic
d) psychographic

During which stage of the product life cycle does the marketer try to stimulate consumer interest and create awareness?
a) decline
b) growth
c) introduction
d) maturity

During which stage of the product life cycle are strategies typically used to stress the superiority of one’s product over the competition?
a) decline
b) growth
c) introduction
d) maturity

Getting consumers to think of a product in a certain way is:
a) geographics
b) hybrid marketing
c) niche marketing
d) positioning

Charter-fishing consumers enjoy fishing off shore. This is which element of segmentation?
a) behavioral
b) demographic
c) geographic
d) psychographic

Targeting a market based on where a consumer lives is which type of segmentation?
a) behavioral
b) demographic
c) geographic
d) psychographic

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 5897 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links