SEM II - 5.01 Consumer Behavior: Question Preview (ID: 5812)


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To make existing customers aware of features of your products, you would appeal to which level of consumer motivation
a) action b) informed c) uninformed d) preference
Attending games provides an opportunity to put the stress of the day behind them and cheer for their team. What types of factors influence this decision-making process?
a) extrinsic b) motivator c) intrinsic d) occasional
You buy tickets to a PGA golf tournament since golf is you favorite sports. What types of factors influence this decision-making process?
a) Intrinsic b) Extrinsic c) motivator d) occasional
You sign up to work the YMCA;'s golf tournament to represent your company and network with other professionals. What types of factors influence this decision-making process?
a) intrinsic b) motivator c) occasional d) extrinsic
You visit the Carolina Opry Christmas Spectacular at the beach in December. What types of factors influence this decision-making process?
a) intrinsic b) extrinsic c) occasional d) motivator
To make purchasing as convenient as possible, The Wachovia Championship packages can be purchased online. This is an example of understanding which level of consumer motivation?
a) informed b) action c) preference d) uninformed
Since the weather had cleared, a tour group decided to attend the Renaissance Festival. Which factor was involved in this decisionmaking process?
a) extrinsic b) intrinsic c) motivator d) occasional
Bill desired to have a cruise experience. He visited his travel agent and booked a cruise. Which level of customer motivation has been met?
a) action b) informed c) preference d) uninformed
If a fan attends college basketball games for excitement and entertainment, he is considered to be which type of consumer?
a) divisive b) participant c) perceptive d) spectator
If a swim enthusiast pays the fee and competes on a neighborhood team during the summer, he is considered to be what type of consumer?
a) divisive b) participant c) perceptive d) spectator
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