2017 SEM I Unit 3 Part III Question Preview (ID: 37919)


2017 SEM I Unit 3 Part III. TEACHERS: click here for quick copy question ID numbers.

One of the advantages of direct-mail advertising is that the advertiser can
a) aim the message to specific customers.
b) avoid complying with postal regulations.
c) focus on mass marketing techniques.
d) compete with other advertisers.

For higher response rates, businesses should develop marketing e-mail messages that are
a) short, simple, and understandable.
b) relevant, short, and complex.
c) interesting, unique, and lengthy.
d) appealing, complex, and relevant.

What should businesses do to detect any problems before sending an e-mail to everyone on their list?
a) Finalize a signature
b) Format the message
c) Prepare a response
d) Conduct a test run

What mailing technique do businesses often use if they do not have mailing-list software?
a) Autoresponder
b) Internet Service Provider
c) Bookmark feature
d) Blind Carbon Copy

What is a guideline for businesses to follow when creating mailing lists?
a) Obtain names from local competitors
b) Identify all people in a certain area
c) Choose individuals who want the e-mail
d) Ask employees for names of relatives

Which of the following is an advantage to a business of using an in-house system to send bulk e-mailings:
a) Costs are tied to volume
b) Last-minute changes are possible
c) Control of delivery is limited
d) Up-front costs are low

The body of an e-mail that reads, Dear Sue, we hope you are enjoying the newsletter; is an example of a/an __________ message.
a) Understandable
b) Compelling
c) Focused
d) Personalized

Businesses generally pay more for newspaper advertisements when purchasing space at a __________ rate.
a) Preferrered-position
b) Run-of-page
c) Contract
d) Frequency

When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on the publication#39;s
a) Motivation
b) Reputation
c) Circulation
d) Participation

A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?
a) Package
b) Display
c) Transit
d) Contingent

Businesses that buy broadcast advertising time often ask for information about the __________ before purchasing the time.
a) Qualifications of management
b) Ownership of stations
c) Popularity of newscasters
d) Ratings for certain shows

A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time which entitled the business to a
a) Flat Rate
b) Volume discount
c) free insert
d) Preferred position

What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?
a) Continuous
b) Flighting
c) Pulsing
d) Intermittent

Which of the following is the most appropriate promotional medium for a local hardware store:
a) Local Newspaper
b) Network Television
c) Local rock station
d) National news magazine

Your business wants to sell a shipment of goods by the end of the current work week at the lowest possible advertising cost. Which of the following promotional media would be best:
a) An ad in next Sunday's paper
b) A Direct-mail campaign
c) Point-of-purchase displays
d) Radio spot commercials

Which of the following is a qualitative media factor used in the selection of promotional media:
a) Reach
b) Frequency
c) Impact
d) Cost per Thousand

When writing direct-mail advertising letters, the account executive responsible for promoting a team in the National Hockey League should
a) develop copy that is in more detail than that in print advertisements.
b) write copy that will appeal to a mass audience.
c) attempt to depersonalize the message.
d) recognize that the results of the direct-mail effort cannot be measured.

Which of the following is a disadvantage of using direct-mail letters as a form of promotion:
a) The advertiser is limited to the type of letter formats that are available.
b) The advertiser cannot be selective about who receives the letters.
c) Many people think of the letters as junk mail; to be discarded without opening.
d) People usually expect the letters to arrive at specific times.

What is the most ineffective way to address a piece of direct mail?
a) To the title of the recipient
b) To the company
c) To the recipient by name
d) To the recipient by name and title

One advantage of writing direct-mail letters that include coupons or reply cards is that the result of the advertising effort is
a) Inexpensive
b) Traditional
c) Measureable
d) Competitive

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 37919 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links