SEM I Unit 2 Part 1 Question Preview (ID: 37911)


SEM I Unit 2 Part 1. TEACHERS: click here for quick copy question ID numbers.

Which is a characteristic of the sports or event industry?
a) Manages a worldwide media network
b) Communicates with a limited audience
c) Provides products that are different for each consumer
d) Employs only those people who have athletic ability

Surrounding communities benefit from professional sports teams by which action occurring?
a) Endorsing local political candidates
b) Attracting tourist dollars
c) Hiring handlers to make sure athletes behave
d) Making seat licenses available to season ticket holders

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact
a) Total
b) Indirect
c) Fiscal
d) Direct

Which is an example of promoting a sports event?
a) Holding a race for a charitable organization
b) Selling food products to a concession stand
c) Delivering exercise bikes to retailers
d) Distributing information about a NASCAR race

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
a) Target
b) Mass
c) Event
d) Direct

One characteristic of event marketing involves promoting and selling which product or service?
a) One characteristic of event marketing involves promoting and selling which product or service?
b) Unique experience
c) Nonperishable item
d) Physical appeal

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
a) Sponsorship management
b) Sales promotion
c) Hospitality
d) Advertising sales

What are most sports or event products classified as?
a) Pure goods
b) Pure services
c) A combination of goods and services
d) A combination of rented and owned-goods services

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
a) Financial
b) Entertainment
c) Economic
d) Physical

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
a) The design and layout of the venue
b) The geographic location of the stadium
c) The unpredictable performance of the team
d) The sense of loyalty to the coach of the team

When designing an event program for a charity event, it is important to perform which action?
a) Include the printing costs on the back cover
b) Provide product samples
c) Acknowledge the event sponsors
d) Offer free admission coupons to other events

Which is the basis for the licensing process?
a) The fans
b) Manufacturing
c) Trademarked property
d) Sponsorship

What should be included in an event program if it is longer than four pages?
a) Satisfaction survey
b) Table of contents
c) Local news articles
d) Statement of organizers

What might a sports organization offer a business to encourage that business to sponsor an event?
a) Naming rights
b) Percent of profits
c) Partial ownership
d) Free advertising

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
a) It usually increases spectator fan-base loyalty levels
b) It is the least expensive way to create name recognition
c) It reduces the need to engage in other promotional activities
d) It provides exclusivity and has potential to maximize exposure

What are royalties?
a) A percentage of expected sales
b) A percentage of actual sales
c) A percentage of union dues
d) A percentage of taxes

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
a) A personal observation
b) A testimony
c) An interview
d) A sales presentation

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
a) Financial accountability
b) Brand awareness
c) Image extension
d) Market segmentation

Athletes are often considered to be particularly effective promoting products related to which of their areas?
a) Education
b) Background
c) Sport
d) Lifestyle

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
a) Ambush marketing
b) Sponsorship clutter
c) Public service
d) Brand recognition

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