SEMII Study Guides 4.03-4.04 Question Preview (ID: 37891)


SEM II Review Study Guides 4.03-4.04. TEACHERS: click here for quick copy question ID numbers.

One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity?
a) Holding a rehearsal
b) Identifying audio needs
c) Developing an event checklist
d) Reading the scripted elements

To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document?
a) Guest list
b) Production checklist
c) Function sheet
d) Inventory agenda

Which situation is an example of a business using niche marketing?
a) A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
b) A national petroleum company offers credit cards for use at its gas and service stations.
c) An athletic footwear company produces a line of shoes for children who play soccer.
d) A soft drink manufacturer advertises its product during a national television broadcast.

Which statement is true regarding niche marketing?
a) Marketers tend to consider broad focus to meet the needs of the niche.
b) Market segments are subgroups of niche markets.
c) Niche marketers do not often customize their offerings.
d) Niche markets are small and may attract a few competitors.

When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature?
a) Concentrated
b) Undifferentiated
c) Accessible
d) Inflexible

Which factor should event marketers consider when identifying target markets for specific events?
a) Behavior
b) Culture
c) Attitude
d) Character

What is one question that a business must answer when identifying a potentially profitable target market?
a) “What is the reach and frequency of the advertising medium?”
b) “Does the product have form utility?”
c) “What are monthly variable expenses?”
d) “Is the market responsive?”

Entertainment marketers should identify their target markets after they have carefully examined which component?
a) Past ticket sales records for similar events
b) Available data and research about the segment
c) Retired people with discretionary income
d) Customized products that fit the needs of the market

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?
a) Isolated
b) Niche
c) Individual
d) Mass

One aspect of identifying a segment of a sports or event target market involves identifying which component?
a) Regional trends
b) Sales forecasts
c) Heavy users
d) New vendors

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