IBTStudyGuide3 Question Preview (ID: 37591)


IBTStudyGuide3. TEACHERS: click here for quick copy question ID numbers.

A business that is owned and operated by only one person
a) proprietorship
b) partnership
c) franchise
d) corporation

A is a written description of a business idea and how it will be carried out including all major business activities
a) business plan
b) corporate bylaw
c) company outline
d) business proposal

This marketing function involves setting and communicating the value of products and services.
a) financial analysis
b) distribution
c) pricing
d) selling

A small number of consumers expressing opinions about a new product or service in a group discussion is a
a) target market
b) focus group
c) survey group
d) experimental group

Non-paid promotion presented by the media rather than by a business is
a) telemarketing
b) advertising
c) sales promotion
d) publicity

Marketing function that involves communicating information about products and services to potential customers.
a) distribution
b) promotion
c) product and service management
d) marketing-information management

In Access, what is the purpose of creating and then saving a database before it is completed?
a) To prevent data loss
b) To create a backup copy
c) To enable Access to automatically save data as changes are made
d) To ensure that a user has selected an appropriate file name

In an Access table, what contains a specific piece of information within a row?
a) cell
b) column
c) record
d) field

A company's chief operating officer is an example of a(n)
a) contingent worker
b) mid-manager
c) executive
d) supervisor

A management style best to use when the work is routine with few new changes.
a) strategic management
b) tactical management
c) controlling
d) planning

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