Market Review 1 Question Preview (ID: 36402)
Marketing 9 Week Review.
TEACHERS: click here for quick copy question ID numbers.
Geographic segmentation
a) Dividing market based on personablity traits, values, attitudes, interests, and lifestyles of consumers.
b) Serve customers in a particular area, or alter the product to cater to the needs of those in different geographica areas.
c) Uses observable factors like age, gender, race, etc to segment the market.
d) Divides markets based on occasions, benefits, loyalty and usage rate. what behavior the consumer exhibits that leads them to
Demographic Segmentation
a) Dividing market based on personablity traits, values, attitudes, interests, and lifestyles of consumers.
b) Uses observable factors like age, gender, race, etc to segment the market.
c) Divides markets based on occasions, benefits, loyalty and usage rate. what behavior the consumer exhibits that leads them to
d) Serve customers in a particular area, or alter the product to cater to the needs of those in different geographica areas.
Psychographic Segmentation
a) Dividing market based on personablity traits, values, attitudes, interests, and lifestyles of consumers.
b) Uses observable factors like age, gender, race, etc to segment the market.
c) Serve customers in a particular area, or alter the product to cater to the needs of those in different geographica areas.
d) Divides markets based on occasions, benefits, loyalty and usage rate. what behavior the consumer exhibits that leads them to
Behavioral Segmentation
a) Divides markets based on occasions, benefits, loyalty and usage rate. what behavior the consumer exhibits that leads them to
b) Uses observable factors like age, gender, race, etc to segment the market.
c) Serve customers in a particular area, or alter the product to cater to the needs of those in different geographica areas.
d) Dividing market based on personablity traits, values, attitudes, interests, and lifestyles of consumers.
Benefits
a) The advantage provided to a customer as a result of the feature.
b) Consumer's desire for a product or service's specific benefit, whether that be functional or emotional.
c) Futhering a cause, way of thinking, or attitude through advertising.
d) Advertising, news stories, and decisions that are designed to improve or repair a company or product's image.
Advertising, news stories, and decisions that are designed to improve or repair a company or product's image.
a) Public Relations
b) News broadcasts
c) Marketing
d) Commercials
Fulfilling a need
a) Marketing Mix step 1
b) Marketing Mix step 2
c) Marketing Mix step 3
d) Adverstising
Assessing your competition
a) Marketing mix step 2
b) Marketing mix step 1
c) Marketing mix step 3
d) Marketing strategy
Promoting your product
a) Marketing Mix step 3
b) Marketing Mix step 1
c) Marketing Mix step 2
d) Sales
Rivalry amoung sellers trying to achieve such goals as increasing profits, market share, sales, volumne, etc..
a) Competition
b) Promotion
c) Advertising
d) Opposition
A symbol or other design adotpted by an organization to foster instant public recognition
a) Logo
b) Trademark
c) Brand
d) Jingle
Stages include, single, married no children, married young children, older children, empty nesters, elderly (retired)
a) Family life cycle
b) Product life cycle
c) Circle of life
d) Life stages
Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 36402 in the upper right hand corner or click here.
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 36402 in the upper right hand corner or click here.
TEACHERS / EDUCATORS
Log In | Sign Up / Register
Log In | Sign Up / Register