Customer Relation Question Preview (ID: 35679)
Customer Service Unit As Well As Review Items From Other Units.
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Which of the following might a sport/event organization search to obtain marketing information
a) foundations
b) media
c) internet
d) newsletter
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
a) to analyze product performance
b) To prioritize investment goals
c) To compile regulatory data
d) To review employment trends
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
a) comment cards
b) debit receipts
c) credit receipts
d) expense reports
Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.
a) inelastic
b) unitary
c) elastic
d) smoothing
When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
a) market segmentation
b) elasticity
c) total cost
d) smoothing
Which of the following is a tangible benefit of purchasing a surfboard:
a) It is the most popular brand on the market.
b) It gives you the opportunity to join a surfing club.
c) It allows you to spend time with your friends at the beach.
d) It has a wrist strap to keep it connected to you in the water.
The additional cost of paying for parking and buying refreshments and programs is part of the overall ____________ of attending a concert.
a) benefit
b) price
c) goal
d) value
Which pricing strategy sets prices lower than those of the competition?
a) Smoothing
b) Penetration
c) Predatory
d) Skimming
To attract visitors at times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify?
a) Scaling the house
b) Ticket bundling
c) Price Skimming
d) Seasonal pricing
This type of customer has to feel like they are in constant control of a situation.
a) Leave - Me Alone
b) Argumenative
c) Superior
d) Irritable
Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on
a) what the market will bear
b) cost associated with renovations
c) total cost of the experience
d) inelastic demands of prices associated with skiing
What should a sports or entertainment event do in order to be successful?
a) maximize profits
b) satisfy customers wants and needs
c) promote popular causes
d) generate favorable press
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
a) Demographics
b) Segmentations
c) Psychographics
d) Geographics
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
a) past experiences
b) athletic ability
c) leisure time
d) disposable income
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
a) personalities
b) demographics
c) expectstions
d) affiliations
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
a) domineering
b) slow and methodical
c) disagreeable
d) complaining
I'd like to have that in writing before I give you my money, best describes the ________ customer.
a) dishonest
b) suspicious
c) disagreebale
d) irritable
A good way for salespersons to prevent customer complaints is by
a) accurately determine the customer's need
b) show customers high-priced products
c) pressuring customers to buy quality products
d) asking the customer a lot of personal questions
What should you do to determine whether a customer's complaint is justified?
a) restate the problem
b) ask the supervisor
c) investigate the problem
d) take immediate action.
Customers who seem to disagree, question, or look for error in almost everything and everybody are __________ customers.
a) Domineering
b) Superior
c) Argumentative
d) Irritable
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