MIM Test Review Question Preview (ID: 33927)


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Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads
a) Visionary Shopper
b) sales forecasting
c) marketing information systems
d) consumer non-durable

Marketing data describing people's buying behavior and life-styles
a) diary
b) database
c) customer profile
d) cross section

A computer file of related information about a specific topic
a) marketing research
b) product research
c) database
d) diary

The major source of data for economic trends and information is:
a) internal records
b) government data
c) competitor records
d) trade reports

What types of entities use marketing research?
a) government
b) small businesses
c) large corporations
d) all of these

set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information about consumers, sales, and ads. This is the definition for:
a) database
b) marketing information systems
c) opinion research
d) media research

Getting the money necessary to operate a business
a) Functions of Marketing
b) Producers
c) Sales
d) Financing

How products move from Manufacture to Consumer is called __________.
a) Service
b) Promotion
c) Distribution
d) Exchange

A product that cannot be stored. It is generally considered to be in-tangible.
a) Distribution
b) Exchange
c) Service
d) Promotion

Breaking the market into smaller groups.
a) Geographics
b) Demographics
c) Customer Profile
d) Market Segmentation

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