Advertising Review Part 2: Question Preview (ID: 31742)


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Rough draft that shows the general arrangement and appearance of a finished ad
a) Ad Layout b) Slogan c) Copy d) Headline
The group of people most likely to become customers, identified for a specific marketing program.
a) Marketing b) Market Share c) Target Marketing d) Consumers
Work with business clients to develop advertising campaigns
a) Advertising Agencies b) Advertising Campaign c) Advertising Proof d) Advertising Layout
Awards given to managers and employees who successfully meet or exceed a sales quota
a) Sales incentives b) Sales promotion c) Incentives d) Trade promotions
Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values
a) Geographics b) Consumer c) Demographics d) Psychographics
Used by a business to create a favorable image for itself, as opposed to promoting a product or service
a) Consumer sales promotions b) Institutional promotion c) Sales promotion d) Product promotion
The personal satisfaction gained from use of a product
a) Customer enjoyment b) Market opionion c) Consumer choice d) Value
Which of the following are examples of Channels of communication
a) Face to Face b) Telephone c) Written d) All of the Above
A company's percentage of the total sales volume generated by all companies that compete in a given market
a) Marketing Mix b) Market Share c) Consumer Percentage d) Target Market
The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business
a) Marketing b) Market Share c) Marketing Concept d) Marketing Mix
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