Advertising Review: Question Preview (ID: 31738)


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Print, broadcast, online, and specialty media
a) Newspaper b) public relations c) Audience d) Media Types
Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
a) Promotional mix b) Promotional tie-ins c) Personal selling d) Promotion
Someone who pays for goods or services
a) Shopper b) Market c) Consumer d) Customer
Number of times an audience sees or hears an advertisement.
a) Frequency b) Audience c) Impression d) Click
Combination of the different types of promotion
a) Premiums b) Promotional mix c) Advertising d) Promotional tie-ins
Publications that are targeted for people with an interest in a particular field or job area.
a) Print Media b) Trade Magazine c) Direct Mail d) Consumer Magazine
Based on costs and on what competitors charge for the same product or service
a) Selling b) Marketing c) Pricing d) Promotion
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
a) Publicity b) Promotion c) Advertising d) Incentives
__________ forces business to produce better-quality goods services
a) Free Enterprise System b) Capitalism c) Monopolies d) Dictatorship
A folder containing articles, news releases, feature stories, and photographs about a company, product, or person
a) Press Release b) Premiums Folder c) Publicity d) Press kit
Product, price, promotion, place
a) Demographics b) Target Market c) Geographic d) The 4 P's
Having a product where customers can buy it
a) Possession Utility b) Form Utility c) Time Utility d) Place Utility
Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media
a) Press kit b) Publicity c) Advertisement d) Editorial
Any activity designed to create a favorable image towards a business, its products, or its policies
a) Public relations b) Community relations c) Promotion d) Publicity
The ads that appear at the top of a website
a) Banner ad b) Circulation c) Newspaper d) Display ad
A person who uses goods or services
a) shopper b) Customer c) Personal value d) Consumer
A group of all potential customers who share common wants and needs, and who have that ability and willingness to buy a product.
a) Consumer b) Customer c) Market d) Target Market
Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
a) Demographics b) Market c) Psychographics d) Geographics
Sales promotion activities designed to gain manufacturers', wholesalers', and retailers' support for a product
a) Trade promotions b) Product promotions c) Sales promotion d) Promotion
Catchphrase that are combined in a special way to identify a product or company
a) Signature b) Copy c) Slogan d) Clip Art
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