MMWD Vocab 1.01B: Question Preview (ID: 29617)


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The spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page?
a) Grids b) Optical Center c) Rule of Thirds d) Dominance/Emphasis
Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect?
a) Grids b) Optical Center c) Rule of Thirds d) Dominance/Emphasis
The relationships between the sizes of various elements?
a) Contrast b) Unity/Harmony c) Scale/Proportion d) Balance
The first element the eye sees; the focal point?
a) Dominance/Emphasis b) Scale/Proportion c) Unity/Harmony d) Balance
All of the design elements are consistent with each other in shape, style and color and consistent with the overall message?
a) Contrast b) Unity/Harmony c) Scale/Proportion d) Balance
Emphasizing the difference between two elements?
a) Unity/Harmony b) Contrast c) Scale/Proportion d) Balance
The process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible?
a) Color Matching b) Color Coding c) Color Rendering d) Color Changing
Uses variations in lightness and saturation of a single color.
a) Analogous Color Scheme b) Monochromatic Color Scheme c) Trichromatic Color Scheme d) Complementary Color Scheme
Any three colors which are side by side on a 12 part color wheel?
a) Analogous Color Scheme b) Monochromatic Color Scheme c) Trichromatic Color Scheme d) Complementary Color Scheme
Any 2 colors directly opposite each other on the color wheel?
a) Analogous Color Scheme b) Monochromatic Color Scheme c) Trichromatic Color Scheme d) Complementary Color Scheme
Used to convey a “visual” sense of feel?
a) Mass b) Texture c) Form d) Lines
Is one of the most important elements of design; it evokes emotion and action and can attract or detract attention?
a) Mass b) Texture c) Color d) Form
The visual path the eye follows when looking at a printed page?
a) Z-Pattern b) Dominance/Emphasis c) Rule of Thirds d) Optical Center
The process of a design project that involves preliminary research and collaborative planning before design can begin?
a) Planning Process b) Team Structure c) Systems Approach d) Design Project
A color
a) Saturation b) Shade c) Hue d) Tint
The brightness of a color.
a) Shade b) Hue c) Tint d) Value
A hue plus white?
a) Shade b) Tint c) Saturation d) Value
A hue plus black.
a) Shade b) Tint c) Saturation d) Value
The amount of the hue used; a color’s intensity.
a) Hue b) Shade c) Tint d) Saturation
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