Marketing Mix Review Game: Question Preview (ID: 28269)


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If a product costs $.30 and is sold for $1.00, and 200 units are sold, the break even point is:
a) 60 units b) 200 units c) 30 units d) 300 units
If a product costs $.30 and is sold for $1.00, and 200 units are sold, the revenue generated is:
a) $140 b) $200 c) $60 d) None of the above
A headline should contain no more than _____ words
a) three b) five c) seven d) ten
If a product costs $.30 and is sold for $1.00, the unit profit is:
a) $1.30 b) $.70 c) depends on how many are sold d)
When a company uses a skim pricing strategy for their new product line, they would be pricing their products higher to recover their development costs.
a) true b) false c) d)
The FTC is responsible for monitoring advertising that is false or misleading and requiring companies to correct it.
a) true b) false c) d)
In this stage of the product life cycle, the company will aim promotions at a broader audience communicating the benefits of the product:
a) Introduction b) growth c) maturity d) decline
In this stage of the product life cycle, a company will have to make a decision to maintain, harvest or delete the product:
a) Introduction b) growth c) maturity d) decline
in this stage of the product life cycle, a product may be changed to differentiate it from its competitors:
a) Introduction b) Growth c) Maturity d) Decline
In this stage of the product life cycle, branding and quality are established as well as any patents being obtained.
a) Introduction b) Growth c) Maturity d) Decline
When 2 companies, such as an airline and a hotel chain, combine their promotional resources to create a campaign to increase sales for both companies it is known as:
a) promotional tie in b) product placement c) sponsorship d) incentive
according to the FTC, this must always reflect the honest opinions, findings, beliefs or experiences of the celebrity:
a) sponsorship b) endorsement c) media plan d) licensing agreement
A consistent combination of advertising techniques that have the same look and message is a:
a) Advertising campaign b) Promotional Plan c) Integrated Marketing Communication d) Marketing Mix
what is the primary purpose of an illustration in a print ad?
a) encourage the customer to read the copy b) attract the customer's attention c) show the customer the best uses of the product d) appeal to the customer's senses
A/an __________ is an agreement or partnership between a celebrity and a company.
a) Endorsement b) Sponsorship c) Contract d) None of the above
This part of an ad explains the details of a product and builds preference for the product:
a) image b) headline c) copy d) signature
If a product costs $.30 and is sold for $1.00, the return on investment is:
a) 70% b) 233% c) 300% d) 30%
The most important factor involved in matching sponsors with events is :
a) location b) gross impressions c) fan loyalty d) understanding and matching the target market
Mrs. Kafer opens a box of cereal and there's a prize inside. The cereal manufacturer is using what promotional tactic to increase sales?
a) Sweepstakes b) Samples c) Contests d) Premiums
An advantage of publicity is that its costs are lower than other promotions
a) true b) false c) d)
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