SEM 2 Unit 3 Part 1: Question Preview (ID: 25649)

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Which of the following is the least important factor when selecting a pricing strategy
a) Promotional strategy b) Competitor prices c) Cost of merchandise d) Location of store
The cable network that televises college basketball games throughout the country is __________ the sports product.
a) distributing b) franchising c) publicizing d) sponsoring
Which of the following is a place decision that must be made in sports and entertainment marketing
a) Should direct mail be sent to last season's ticket holders? b) Will local or national media be used? c) How will fans obtain the schedule of events? d) Where will ticket outlets be found?
An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets
a) inelastic b) low c) elastic d) unitary
What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?
a) Reserved b) General admission c) Box d) Aisle
Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:
a) General admission b) Reserved c) Luxury boxes d) Festival
Expanded bandwidth is changing the face of in-home entertainment by
a) eliminating the need for cable hookups. b) allowing for delivery of the Internet through television sets c) improving fiber optics cable and electrical lines d) creating high-definition television
Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
a) Amenities b) Revenues c) Parking d) Facility
One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers
a) obtain the type of seats they want at the price they want to pay b) select seats that are located near concession stands c) purchase discount tickets from a permanent box office d) identify the type of sport/event that is the most appropriate
A professional football team that increases ticket prices for next season because the team is on a winning streak is selecting a pricing strategy based on
a) previous winning potential. b) the number of games played. c) what the market will bear. d) the location of the target market.
When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
a) licensing b) cost c) sales d) contingency
When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor.
a) situational b) ethical c) operational d) developmental
Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event?
a) To have expensive media coverage b) To obtain more industry support c) To increase advertising costs d) To generate higher ticket prices
Why do sportswear stores calculate break-even in units?
a) To identify which products they should purchase for resale. b) To find out how much profit they will earn after they break even c) To identify which costs are variable and which are fixed d) To determine how many products they must sell to break even
A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price
a) promotion. b) objective. c) restriction. d) motive.
A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on
a) demand. b) competition. c) profitability. d) volume.
If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select?
a) Competitive b) Close out c) Cost plus markup d) Versioning
What do sales beyond the break-even point provide to a business?
a) Initial markup b) Variable-cost margin c) Dividends d) Profit
One reason sport/event marketers often bundle extra amenities with tickets is to
a) manage distribution. b) increase revenue c) improve coverage d) control publicity
Which of the following is a characteristic of product bundling in the sport/event industry
a) Lower prices b) Higher quality c) Higher prices d) Lower quality
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