Sports Marketing Ch6 Part II: Question Preview (ID: 24800)


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Which of the following is most likely considered the next frontier of digital sports products?
a) smartphone apps b) game broadcasts c) internet content d) online advertising
How do smartphone apps primarily benefit sports properties?
a) fan egagement b) additional revenue c) lower costs d) more control over content
Personalities associated with a sports property include the following except
a) fans b) coaches c) broadcasters d) executives
The levels of a product include the following except
a) intangible product b) augmented product c) actual product d) core product
In the next advertising campaign, Erin plans to focus on the basic benefit provided by the sports team for which she is marketing director. This is an example of the ________ product level.
a) core b) actual c) augmented d) intangible
In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.
a) augmented b) actual c) core d) intangilbe
Anna is responsible for developing a new advertising campaign for a football team. She believes focusing on the fun and excitement of being in the stands with other fans who wear the same orange t-shirts on game day. This is an example of the _______
a) actual b) core c) intangible d) augmented
The following statements about augmented products are true except that they
a) are required for a product to function properly b) provide marketers with the flexibility to create exceptional experiences c) usually improve quality d) can differentiate a brand from its competitors
Dylan believes by adding a tailgating area near the college football stadium, attendance at games and fan involvement will increase. This is an example of the ________ product level.
a) augmented b) intangible c) actual d) core
In terms of using the levels of a product to create customer value, the ________ level is involved in the delivery of the product.
a) actual product b) intangible product c) augmented product d) core product
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