Unit 4 T/F Part 2: Question Preview (ID: 24311)


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An indirect distribution channel uses agents, wholesalers, and/or retailers
a) True b) False c) d)
Companies use wholesalers to distribute their products to retailers because wholesalers specialize in transporting, storing, and ordering goods
a) True b) False c) d)
A form of direct distribution that is expected to increase or many years is online selling
a) True b) False c) d)
Motor carriers are a form of shopping that is available in nearly every country and quickly delivers shipments of many sizes to nearly anywhere
a) True b) False c) d)
Publicity is an example of paid promotions
a) False b) True c) d)
Contests and sweepstakes are examples of sales promotions
a) True b) False c) d)
The promotional mix may be different in different countries due to social, legal, and economic environments
a) True b) False c) d)
One a target market is analyzed, the advertising message should be tailored to that target market
a) True b) False c) d)
Most multinational companies have their own advertising departments and do not use advertising agencies
a) False b) True c) d)
Companies may use public relations to gain or maintain a favorable public image
a) True b) False c) d)
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