Unit 4 T/F Part 1: Question Preview (ID: 24302)


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Production is an example of a marketing activity
a) False b) True c) d)
Businesses often expand into other countries to develop new markets to maintain and expand profits
a) True b) False c) d)
Computer networks, the Internet, video teleconferencing, and other advances in communications systems have had little impact on international business
a) False b) True c) d)
Automated production systems usually make it more difficult for a company to set up a manufacturing plant in another country
a) False b) True c) d)
A person's age and income are examples of demographic data
a) True b) False c) d)
A product is usually sold at the same price everywhere in the world, although the price is converted to the local currency
a) False b) True c) d)
Usually, advertising for a product can be the same in every country as long as the language is changed
a) False b) True c) d)
Consumers in different countries may have different personality and psychographic factors, but consumer physical and emotional needs are the same in all countries
a) False b) True c) d)
A company frequently defines a target market for its products and then attempts to meet the specific needs of the customers in that target market
a) True b) False c) d)
Speciality goods are unique products that consumers are willing to make a special effort to obtain
a) True b) False c) d)
Packaged frozen foods that include vegetables, desserts, entrees, and complete meals are an example of a product line
a) True b) False c) d)
A test market is a type of experimental research
a) True b) False c) d)
Increased competition tends to result in higher prices
a) False b) True c) d)
When a company wants many customers for its new product, it will usually set a relatively low price
a) True b) False c) d)
The infrastructure of a country an affect the marketing plan
a) True b) False c) d)
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