Sports Marketing Ch3 PartI Question Preview (ID: 23949)


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Since the Colorado Rockies baseball team does not have any direct competitor within 500 miles of Denver, it does not need to worry about the competition factor of the external marketing environment.
a) false
b) true
c)
d)

The external marketing environment is the term used to describe characteristics, developments, and trends occurring outside an organization that could potentially impact it.
a) true
b) false
c)
d)

A recent popular trend in foodservice at sporting events is all-you-can-eat seats.
a) true
b) false
c)
d)

Most sports properties are monitored by industry regulators and are not required to comply with government agencies.
a) false
b) true
c)
d)

Sports that entail higher levels of risk to participants typically face greater government regulations.
a) true
b) false
c)
d)

Because only 35% of women follows sports closely or somewhat closely, they are not a viable market for sports brands.
a) false
b) true
c)
d)

The amount of time Americans spend each week on leisure activities has declined.
a) true
b) false
c)
d)

Because consumers have less leisure time, commitments to multi-game ticket packages for spectator sports are easier to attain.
a) false
b) true
c)
d)

Primary data represents information that already exists and could be used in the evaluation of the marketing environment.
a) false
b) true
c)
d)

The factors of an external marketing environment include the following except
a) nonprofit agencies
b) compeition
c) technology
d) economy

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