NEW Fashion 3.01: Question Preview (ID: 20965)


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Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
a) Distribution b) Marketing-information management c) product/service management d) selling
Which question pertains to the product element of the marketing mix?
a) How will customers learn of upcoming sales? b) What is the most efficient method of transportation? c) Will keystone markup be used? d) Will warranties be offered when appropriate?
The costs involved in distributing the product and conducting marketing research must be considered when determining:
a) Distribution channels. b) markets c) price d) promotional mix
For which product would geographic segmentation MOST LIKELY be used?
a) Mascara b) shampoo c) ski wear d) vogue
The Farmer’s Daughter built a new distribution center to store merchandise featured in their mail- order catalog. This is a:
a) Financing decision. b) institutional decision c) place decision d) promotion decision
Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:
a) Fashion merchandising. b) fashion segmentation c) product management d) wholesaling
Which is a basis for psychographic segmentation?
a) Customer location b) education level c) income d) lifestyle
For which product would psychographic segmentation MOST LIKELY be used?
a) Briefcases b) diapers c) lipstick d) surf wear
Self magazine targets women who enjoy working out and living healthy. Which type of market segmentation do they employ?
a) Behavioral b) demographics c) geographics d) psychographics
Daydreams Boutique placed a full-page ad in The Coastland Times. This is an example of which marketing mix element?
a) Place b) price c) product d) promotion
If Victoria’s Secret were to put all customer purchases in pink and white bags with the Victoria’s Secret logo printed on the bag. This would be an example of which marketing mix element?
a) People b) place c) price d) product
A business that targets young professional male adults ages 21-30 is using:
a) Behavioral b) demographics c) geographics d) psychographics
Developing newspaper advertisements and news releases for use in communicating with customers is which marketing mix component?
a) Place b) price c) product d) promotion
Button manufacturers sell to apparel manufacturers. This is an example of which form of distribution?
a) Channel b) direct c) indirect d) intense
Gray’s Department Store adds the Discover card as a customer payment option. This is an example of
a) Distribution. b) financing c) promotion d) selling
What distribution path do most fashion items take?
a) Channel b) direct c) indirect d) industrial
Which marketing function is important because it determines how much profit a business will make?
a) Distribution b) marketing/information management c) pricing d) product/service planning
Abercrombie Fitch targets a youth market. This represents which type of market segmentation?
a) Behavioral b) demographics c) geographics d) psychographics
What type of market segmentation is being used when a company develops a separate marketing mix for people living in the U.S., Canada, and Mexico?
a) Behavioral b) demographics c) geographics d) psychographics
After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:
a) Financing. b) Marketing-information management. c) Product/service management d) selling
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