Broadcasting Chapter 1: Question Preview (ID: 20642)


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Television programs are cancelled when they receive bad reviews by the critics.
a) True b) False c) d)
Digital television broadcasts became the only broadcast system in the United States on :
a) July 12, 2005 b) January 12, 2006 c) June 12, 2007 d) June 12, 2009
Cable television systems are franchised by state governments.
a) True b) False c) d)
The fee charged to air an ad is the same each time the ad is run, regardless of the day of the week or time of the day.
a) True b) False c) d)
An example of local origination programming is:
a) Law and Order b) The Super Bowl c) Mickey Mouse Clubhouse d) Channel 5 Kids Club cartoons
During which of the following programs will the advertising rate be the highest to run an ad for a new hybrid vehicle?
a) Law and Order b) I Love Lucy c) The Super Bowl d) Survivor
The Neilson ratings indicate the __________.
a) number of households watching the program for that time period b) ratio of the number of positive and negative critical reviews of programs c) cost to produce the programming for that time period d) number of ads that run each individual hour
During which of the following programs will the advertising rate be the lowest to run an ad for a new hybrid vehicle?
a) Law and Order b) The Super Bowl c) I Love Lucy d) Survivor
Hair and eye color are audience demographic factors considered when making programming decisions.
a) True b) False c) d)
What type of programming is produced by small scale production companies?
a) Home Inventory b) Wedding Videos c) Legal Despositions d) All of the above
Ads that run during programs serve to _____________ :
a) fill time in the programming cycle b) pay for the purchase price of those programs c) communicate to a specific audience d) none of the above
Subscriber televisions systems include _________.
a) surveillance systems b) home video c) cable and satellite services d) DVD rentals
A major factor in determining the cost of leasing a syndicated television program is:
a) education level of potential audience in the viewing area b) economic level of the potential audience in the viewing area c) gender of the potential audience in the viewing area d) size of the potential audience in the viewing area
The purpose of industrial television is to __________.
a) communicate relevant information to a specific audience b) provide security surveillance to a predetermined area c) inform the public about various topics d) provide programming to customers who pay scheduled fees
All analog television broadcasts ceased on June 12, 2009.
a) True b) False c) d)
There are more jobs available in the broadcast area of television production than in the non broadcast area of television production.
a) True b) False c) d)
A school wide television broadcast that can only be received within the walls of the school building is an example of a CCTV system.
a) True b) False c) d)
Prime time police dramas and situation comedies are produced by network production departments.
a) True b) False c) d)
An affiliate must buy, lease or produce its own programming to fill gaps in the broadcast day not covered by network programming.
a) True b) False c) d)
An affiliate is a broadcast station that has aligned itself with a particular network.
a) True b) False c) d)
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