Marketing Chapter 2 Review: Question Preview (ID: 20527)


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Which of the following is not one of the three main components of the marketing management system?
a) Innovating b) Planning c) Implementation d) Control
Strategic Management planning is the process of matching resources to opportunity
a) True b) False c) d)
The Marketing Strategy is made up of the
a) Target market b) Marketing mix c) both the target market and the marketing mix d) the mass market
The primary target market
a) includes all people who could buy the product or service b) Is the group that is most likely to make the purchase c) d)
Which is not one of the 4 P's of the marketing mix?
a) Produce b) Price c) Production d) Promotion
The customer is part of the marketing mix?
a) True b) False c) d)
Personal selling can be performed
a) face to face b) over the phone c) through the internet d) all of the above
Which of the following is part of the product category in the marketing mix?
a) Branding b) Packaging c) Warranties d) All of the above
The marketing plan is made up of ....
a) the marketing strategy b) the marketing mix c) the marketing strategy and time details d) the marketing mix and time details
The marketing program is made up of ....
a) the marketing mix b) the target market c) the marketing strategy and marketing mix d) multiple marketing plans
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