Fashion Merchandising 6.01: Question Preview (ID: 16419)


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The type of promotion the business generally has the least control over is:
a) Direct mail. b) Outdoor signage. c) Personal selling. d) Publicity.
In the rise stage of the fashion cycle, the intent of promotion is to: promotion is to:
a) Emphasize price promotion with large markdowns. b) Gain customers’ loyalty with reduced prices. c) Introduce trends and create interest in new fashions d) Motivate customers and heighten their desire for merchandise.
The goal of promotion in the decline stage of the fashion cycle is to:
a) Gain customers’ loyalty with reduced prices. b) Introduce trends and create interest in new merchandise. c) Motivate customers and increase their desire for merchandise. d) Persuade consumers that the company’s version of the item is best.
During the introduction stage of the fashion cycle, the goal of promotion is to:
a) Emphasize price promotion with large markdowns. b) Gain customers’ loyalty with reduced prices. c) Introduce trends and create interest in new merchandise. d) Stress large markdowns.
Which form of promotion is expensive because it requires individuals to make contact with potential customers?
a) Advertising b) Personal selling c) Press release d) Publicity
The goal of promotion at the peak of the fashion cycle is to:
a) Emphasize price advantages with large markdowns. b) Gain customers’ loyalty with reduced prices. c) Motivate customers and increase their desire for goods. d) Persuade consumers that the company’s version of the item is best
A form of promotion that is free to manufacturers or retailers is:
a) Banner ads. b) Cooperative advertising. c) Publicity d) Supplemental.
Showing customers how to wear and accessorize merchandise is a purpose of:
a) Banner advertising. b) Publicity. c) Signage. d) Visual merchandising.
Which is a goal of fashion promotion?
a) Assist in developing a firm’s promotion budget b) Communicate with the largest target audience possible c) Coordinate visual merchandising and financing d) Provide information to the employees
Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
a) Advertising b) Personal selling c) Publicity d) Visual merchandising
The form of promotion designed to complete the sale once a customer has been attracted to a business by advertising or special events is:
a) Direct mail. b) Outdoor signage. c) Personal selling d) Publicity.
The combination of all types of communication used by a business to inform, persuade, or remind consumers about a company and/or its products is the:
a) Commercial mix. b) Marketing mix. c) Press kit. d) Promotional mix.
The five stages of the fashion cycle include:
a) Beginning, growth, peak, decline, and obsolescence. b) Introduction, peak, maturity, slowdown, and end. c) Introduction, rise, peak, decline, and obsolescence. d) Start, growth, maturity, slowdown, and finish.
Fashion shows and trunk shows are examples of:
a) Cooperative advertising. b) Signage. c) Special events d) Visual merchandising.
A written news story sent as publicity to a newspaper or magazine is a:
a) Banner ad. b) Cooperative advertisement. c) Press release d) Supplement
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