Chapter 9 Quiz Question Preview (ID: 16363)


Fashion Marketing Chapter 9. TEACHERS: click here for quick copy question ID numbers.

Garments shown in a designer's or apparel manufacturer's specific season presentation is called ______________.
a) Collection
b) Line
c) Knockoffs
d) Brand

Made-to-order for the client
a) Logo
b) License
c) Knockoff
d) Custom-Made

The idea that, in customer's minds, the items stand out from others, usually because of image and quality.
a) Ready to Wear
b) Perceived Difference
c) Designer Patterns
d) Brand

These are reproduced and featured in pattern catalogs at fabric stores where the patterns are sold.
a) Collection
b) Fashion Piracy
c) Designer Patterns
d) Line

Refers to garments, especially women's apparel, produced in factories according to standard sizes, as opposed to being individually custom-made.
a) Knockoffs
b) Ready-to-Wear
c) Franchising
d) Designer Patterns

Small retail shops owned by designers.
a) Franchising
b) Designer Patterns
c) Couture
d) House Boutiques

Secondary lines of well-known designers.
a) Collection
b) Bridge Lines
c) Line
d) Couture

A legal arrangement whereby manufacturers are granted the exclusive right to produce and market goods that bear the famous name of a designer.
a) Licensing
b) Logo
c) Perceived Difference
d) Knockoffs

Contract arrangement in which the designer grants a retailer the right to use his or her famous name and trademarked goods within a particular trading area.
a) Franchising
b) Collection
c) Line
d) Licensing

A group of styles and designs that are produce and sold as a set of new selections for a given season.
a) Collection
b) Line
c) Design
d) Pattern

Direct line-for-line duplicates of designs, usually of higher priced garments or accessories
a) Perceived Difference
b) Couture
c) Knockoffs
d) Logo

Stealing of design ideas without the permission of the originator
a) Logo
b) Competition
c) Knockoffs
d) Fashion Piracy

A symbol that represents a person, firm or organization.
a) Slogan
b) Logo
c) Line
d) Collection

Designer price level, this market provides original, high priced fashions for the tiny class market
a) Budget
b) Economy
c) Couture
d) Collection

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