Fashion Merchandising 3.01 Question Preview (ID: 15755)


FM 3.01 Chapters 2 And 9. TEACHERS: click here for quick copy question ID numbers.

If Victoria’s Secret were to put all customer purchases in pink and white bags with the Victoria’s Secret logo printed on the bag. This would be an example of which marketing mix element?
a) people
b) place
c) price
d) product

Button manufacturers sell to apparel manufacturers. This is an example of which form of distribution?
a) channel
b) direct
c) indirect
d) intense

Self magazine targets women who enjoy working out and living healthy. Which type of market segmentation do they employ?
a) behavioral
b) demographic
c) geographic
d) psychographic

Which marketing function is important because it determines how much profit a business will make?
a) distribution
b) Marketing/information management.
c) pricing
d) product/service management

The costs involved in distributing the product and conducting marketing research must be considered when determining:
a) distribution channels
b) markets
c) price
d) promotional mix

Which is a basis for psychographic segmentation?
a) customer location
b) education level
c) income
d) lifestyle

Ocean Threads decided to offer a new line of swim suits. Which marketing function does this represent?
a) distribution
b) Marketing/information management.
c) pricing
d) product/service management

After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:
a) financing
b) Marketing/information management.
c) product service management
d) selling

Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:
a) Fashion merchandising.
b) Fashion segmentation.
c) Product management.
d) Wholesaling.

For which product would geographic segmentation MOST LIKELY be used?
a) mascara
b) shampoo
c) ski wear
d) vogue

Daydreams Boutique placed a full-page ad in The Coastland Times. This is an example of which marketing mix element?
a) place
b) price
c) product
d) promotion

The Farmer’s Daughter built a new distribution center to store merchandise featured in their mail- order catalog. This is a:
a) finaancing decision
b) institutional decision
c) place decision
d) promoiton decision

What distribution path do most fashion items take?
a) channel
b) direct
c) indirect
d) industrial

For which product would psychographic segmentation MOST LIKELY be used?
a) briefcases
b) diapers
c) lipstick
d) surf wear

Gray’s Department Store adds the Discover card as a customer payment option. This is an example of:
a) distribution
b) financing
c) promotion
d) selling

Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
a) Distribution
b) Marketing-information management
c) Product/service management
d) Selling

Which question pertains to the product element of the marketing mix?
a) How will customers learn of upcoming sales?
b) What is the most efficient method of transportation?
c) Will keystone markup be used?
d) Will warranties be offered when appropriate?

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