PF 7.04: Question Preview (ID: 15295)


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Which illustrates a benefit of advertising---that it helps save time?
a) Becoming frustrated by the number of commercials when watching a favorite TV movie b) Using advertising sponsorships to pay the costs of publishing the school newspaper c) Hearing the health and safety features of a product d) Having read magazine ads closely, and knowing exactly which motorcycle to buy
Which illustrates a consumer responding to a clearance sale as an advertising and sales method?
a) Buying three new bathing suits at the end-of-summer sale b) Selecting new sheets and towels for the guest room at a January white sale c) Selecting cards and candy for family and friends for Valentine’s Day d) Buying notebooks and backpacks at the back-to-school sale
Which is an example of a loss leader?
a) Which is an example of a loss leader? b) Asking for a camera at the special sale price, then having to pay extra for basic features c) Asking for the advertised free gift and being told he/she must buy something to qualify d) Buying groceries at Super-Food because they advertised sodas for half price
Which is an example of hidden fears advertising?
a) In the commercial, the subject wearing the advertised makeup took a lead role in the group. b) The spokesperson said: “No bad breath, no cold shoulders; stay fresh with Fresh mints.” c) The designer clothing ad showed a slim, attractive young woman wearing a designer outfit. d) The ad read: “Use the latest and greatest, the best of the best, use On Cue deodorant.”
What is commission?
a) A reward used to encourage spending b) Graphics or symbols that represent a company, used to identify products c) A small paper clipping that entitles the holder to savings on a product d) A percentage of sales income given to the salesperson
What is a slogan/jingle?
a) Catchy songs, rhymes, phrases used to help consumers remember products b) A partial refund of a product’s purchase price c) A person who goes house to house selling a line of products d) Graphics or symbols that represent a company, used to identify products
What is a logo?
a) Catchy songs, rhymes, phrases used to help consumers remember products b) Graphics or symbols that represent a company, used to identify products c) A person who goes house to house selling a line of products d) A partial refund of a product’s purchase price
What is an incentive?
a) Graphics or symbols that represent a company, used to identify products b) The way in which a store or place of business is decorated c) A percentage of sales income given to the salesperson d) A reward used to encourage spending
What is the Federal Trade Commission (FTC)?
a) An agency that regulates advertising to ensure that ads are fair and accurate b) Sale at particular times of year c) A promise of a free gift that actually requires that another item be bought first d) When details of an offer are not all clearly disclosed---extra charges, processing fees
What is direct mail advertising?
a) Sale at particular times of year b) When details of an offer are not all clearly disclosed---extra charges, processing fees c) Printed advertising sent by mail to consumers’ homes d) A promise of a free gift that actually requires that another item be bought first
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