Sports Marketing Final Review #6: Question Preview (ID: 15260)

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the amount of satisfaction of a person received from the consumption of a particular product or service
a) economic utility b) market segment c) place utility d) possession utility
a group of people who have the ability and the desire to purchase a specific product
a) market segment b) advertising c) brand recognition d) baby boomers
includes luxurious surroundings and gourmet meals
a) self-indulgence travel b) ecotourism c) activity tours d) culture travel
travel centered around recreational activities
a) activity tours b) culture travel c) self-indulgence travel d) ecotourism
spending active work time with someone in a certain job or career (for a brief period of time, usually a day)
a) job shadowing b) part-time job c) internship d) mentoring
airline tickets bought through the internet
a) e-tickets b) paper tickets c) coupons d) vouchers
highlights historical, natural or other speical resources of an area
a) culture travel b) self-indulgence travel c) ecotourism d) activity tours
The identification of the nature of a business or the reasons a business exists is done on the __.
a) mission statement b) brand recognition c) tag line d) marketing research
paid, non-personal communication between an identified sponsor and a potential customer about a product or service
a) advertising b) public relations c) personal selling d) marketing research
the theme of an ad
a) tag line b) mission statement c) marketing research d) advertising
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