Sports Marketing Final Review #3: Question Preview (ID: 15253)


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Limited time offers, give-aways, coupons, and free samples are considered part of ___.
a) publicity b) sales promotion c) personal selling d) endorsements
Many sports authors do not actually write their own books. Instead, they hire a ___ who commits it to a paper for a fee.
a) ghostbuster b) ghostwriter c) literary agent d) public relations manager
a record of all revenue received and all expenses incurred is the ___.
a) income statement b) budget c) forecast d) balance sheet
The first step in the advertising process is to ___.
a) choose the media b) develop a schedule c) create a theme d) set a measurable goal
The estimated number of targeted demographic segments reached by the media is referred to as ___.
a) reach b) cost c) frequency d) effectiveness
The recreation business is driven by ___.
a) desire for fitness and good appearance b) leisure time and discretionary income c) the high price of professional sports d) all of these
An attempt to minimize the negative impact of a visiting sensitive environments is ___.
a) travel when the country's economy is down b) self-indulgence travel c) ecotourism d) none of these
____ is a payoff or profit received in addition to regular wages or payments.
a) perk b) goodwill c) ethics d) preview
____ is a combination of independent businesses formed to regulate production, pricing, and marketing of a product.
a) cartel b) literary agent c) trade show d) vertical integration
___ is the legal representation of a celebrity.
a) agent b) advisor c) literary agent d) handler
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