Sports Marketing Final Review: Question Preview (ID: 15237)


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Psychographics focuses on what kind of information?
a) income b) attitudes c) location d) education
A group of individuals within a larger market that share one or more characteristics is called a ___.
a) marketing mix b) market segment c) market differentiation d) demographic segment
A legal right to reproduce a team's logo in exchange for payment is called a ___.
a) license b) registration c) handler d) certification
Nike giving uniforms, shoes, and equipment to a college basketball team is an example of ___.
a) license b) sponsorship c) target d) a violation of NCAA rules
Local business support amateur athletics because ___.
a) the promotion is good for the team b) sports fans will support the business c) the business wants to be an active part of the community d) all of these
An endorsement is ___.
a) a promotional tool b) a person's approval of a product or service c) often most successful when made by a celebrity d) all of these
Paid communication between the product maker or seller and the audience or customer is ___.
a) publicity b) advertising c) sales promotion d) none of these
When a company wants to show its commitment to a community it may choose to ___.
a) sponsor a local little league team b) find a local marketing firm to create an advertising c) find a famous celebrity as an endorser d) none of these
Sponsorship involves ___.
a) donating product b) financing an event c) donating services d) all of these
Which of the following whill help create a positive image for an athlete?
a) creating a foundation b) signing a new multimillion dollar contract c) increased media coverage d) being involved in a music video
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