Marketing Ch30: Question Preview (ID: 13859)


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In the ____ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them
a) Screening Ideas b) Writing a Business Proposal c) Product Development d) Analyzing Customer Acceptance
Increasing profits will most likely occur at which stage of the PLC?
a) Maturity b) Decline c) Introduction d) Growth
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.
a) shifts in the economy b) shifts in consumer tastes and preferences c) marketing mix modifications d) shifts in unemployment
A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
a) delay planning b) drop the product c) search for replacements d) maintain the product without change
Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.
a) Maturity b) Growth c) Decline d) Introduction
During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
a) Generating Ideas b) Screening Ideas c) Writing a Business Proposal d) Evaluating Customer Acceptance
Most products in the marketplace are in the ________ stage of the product life cycle.
a) Introduction b) Growth c) Maturity d) Decline
What features are normally associated with new product development?
a) High investment costs. b) Variable time frames before a product is brought to market. c) Development of unique superior product features. d) All of the above
The product life cycle:
a) describes the stages a new product idea goes through from beginning to end. b) applies more to individual brands than to categories or types of products. c) shows that sales and profits tend to move together over time. d) all of the above.
Which product life cycle stage features an emphasis on informative promotion, development of distribution channels, and low sales?
a) Introduction b) Growth c) Maturity d) Decline
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