Sports Marketing--Public Relations: Question Preview (ID: 12287)


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Which of the following examples would a public relations firm want to downplay?
a) having a Special Olympian throw out the first ball at a baseball game b) media coverage explaining that an athlete was unjustly accused of taking drugs. c) paying the star of a professional team a record salary d) offering a percentage of event proceeds to a children's hospital.
What is NOT a goal of public relations?
a) to promote a positive image of athletics b) to market the strong features of a community c) to problem solve when consumers complain d) to decrease costs by releasing poor performing athletes
The arm of marketing is:
a) license b) public relations c) advertising d) promotion
Public relations firms work to:
a) help athletes find jobs after their sports careers are over b) improve city streets c) teach fans etiquette skills d) none of these
is j wood a beast?
a) yes b) si c) yeah d) all of the above
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