The Marketing Mix Question Preview (ID: 10661)


Review The 4Ps And 2Cs Of Marketing. And The Terms Discussed In Class. TEACHERS: click here for quick copy question ID numbers.

What are the 4Ps of marketing?
a) Produce, Price, Promotion & Plaza
b) Product, Price, Promotion & Place
c) Product, Price, Advertising & Place
d) Product, Price, Premiums & Malls

What is another name for a good?
a) Service
b) Raw Material
c) Producer
d) Product

What are the 2Cs of marketing?
a) Customers & Competition
b) Customers & Companies
c) Customers & Corporations
d) Consumers & Wholesalers

What is a service?
a) An action someone does for or to another person in return for payment
b) An item that can be seen & touched
c) A business that buys goods & resells them to consumers
d) A person who buys products & services

What is marketing?
a) All activities needed to produce goods & services
b) All activities needed to get raw materials to producers
c) All activities needed to get goods & services from businesses to consumers
d) All activities needed to get goods & services from consumers to businesses

What is a product?
a) An action someone does for or to another person
b) An item that can be seen & touched
c) A person who buys products & services
d) A business that produces goods for sale

What is another name for customer?
a) Manufacturer
b) Importer
c) Retailer
d) Consumer

What is a manufacturer?
a) Business that produces goods for sale
b) Business that finds foreign products to sell back home
c) Business that buys goods & resells them to consumers
d) Business who buys goods from producers/importers & resells them to retailers

Which is an example of a service?
a) Laptop
b) Jacket
c) Car detailing
d) Refrigerator

What is an importer?
a) Business who buys goods from producers or importers & resells them to retailers
b) Business that produces goods for sale
c) Business that buys goods & resells them to consumers
d) Business that finds foreign products to sell back home

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