The Marketing Mix: Question Preview (ID: 10661)


Below is a preview of the questions contained within the game titled THE MARKETING MIX: Review The 4Ps And 2Cs Of Marketing. And The Terms Discussed In Class. To play games using this data set, follow the directions below. Good luck and have fun. Enjoy! [print these questions]


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What are the 4Ps of marketing?
a) Produce, Price, Promotion & Plaza b) Product, Price, Promotion & Place c) Product, Price, Advertising & Place d) Product, Price, Premiums & Malls
What is another name for a good?
a) Service b) Raw Material c) Producer d) Product
What are the 2Cs of marketing?
a) Customers & Competition b) Customers & Companies c) Customers & Corporations d) Consumers & Wholesalers
What is a service?
a) An action someone does for or to another person in return for payment b) An item that can be seen & touched c) A business that buys goods & resells them to consumers d) A person who buys products & services
What is marketing?
a) All activities needed to produce goods & services b) All activities needed to get raw materials to producers c) All activities needed to get goods & services from businesses to consumers d) All activities needed to get goods & services from consumers to businesses
What is a product?
a) An action someone does for or to another person b) An item that can be seen & touched c) A person who buys products & services d) A business that produces goods for sale
What is another name for customer?
a) Manufacturer b) Importer c) Retailer d) Consumer
What is a manufacturer?
a) Business that produces goods for sale b) Business that finds foreign products to sell back home c) Business that buys goods & resells them to consumers d) Business who buys goods from producers/importers & resells them to retailers
Which is an example of a service?
a) Laptop b) Jacket c) Car detailing d) Refrigerator
What is an importer?
a) Business who buys goods from producers or importers & resells them to retailers b) Business that produces goods for sale c) Business that buys goods & resells them to consumers d) Business that finds foreign products to sell back home
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