Advertising/Propaganda Practice Quiz: Question Preview (ID: 10566)


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A Nike ad featuring Michael Jordan demonstrates __________propaganda.
a) Testimonial b) Plain Folks c) Euphemism d) Transfer
An example of bandwagon propaganda would be:
a) A Gatorade commercial featuring a famous baseball player b) A Sure deodorant commercial that says you will smell good c) A McDonald's sign that reads, "billions and billions served" d) A political commercial from an organization that does not support Obama calling him a socialist
Attempts to make people believe a disaster will occur if they do not buy a special product represent:
a) Euphemism b) Glittering Generalities c) Fear d) Name Calling
Attempts to arouse dislike among the public by linking the target to a negative image is an example of:
a) Euphemism b) Glittering Generalities c) Fear d) Name Calling
A Jenny-Craig weightloss ad that shows a woman weighing in at 200 lbs. before joining Jenny-Craig and then the same woman weighing 135 lbs. after joining Jenny-Craig demonstrates:
a) Fear b) Bandwagon c) Transfer d) Testimonial
Imprinting a football or Santa Clause onto a Coke can is an example of:
a) Glittering Generalities b) Transfer c) Euphemism d) Name Calling
An example of Plain Folks propaganda would be:
a) A commercial featuring Toby Keith (a famous country music singer) using a Solo brand red cup b) A Burger King ad saying, Silly Whopper you are too big for a Big Mac box c) The government changing the name Department of War to Department of Defense d) A family playing baseball while wearing Aeropostle shirts
True or False: The only group that tries to trick the public with different advertising strategies is for-profit organizations.
a) True b) N/A c) N/A d) False
An ad that says Your life will sparkle and represents Orbit gum is using:
a) Testimonial b) Euphemism c) Glittering Generalities d) Transfer
Calling illegal immigrants by the name undocumented workers is an example of:
a) Testimonial b) Name calling c) Euphemism d) Fear
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