Marketing Principles Ch. 2: Question Preview (ID: 10291)


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An ________ is an analysis of outside influences that may have an impact on an organization.
a) Marketing survey b) Market research c) Market testing d) Environmental scan
A formal, written document that directs a company’s activities for a specific period of time is called a(n) ________. (10 points)
a) Multi-purpose strategy b) Marketing plan c) Strategic mission d) Mission marketing
Involves grouping people with similar lifestyles, as well as shared attitudes, values and opinions.
a) Psychographics b) Market segmentation c) Demographics d) Mass marketing
The process of classifying people who form a given market into even smaller groups is called what?
a) Psychographics b) Market segmentation c) Demographics d) Mass marketing
Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.
a) Psychographics b) Market segmentation c) Demographics d) Mass marketing
Involves using a single marketing strategy to reach all consumers.
a) Psychographics b) Market segmentation c) Demographics d) Mass marketing
The projection of probable, future sales in units or dollars.
a) Sales forecast b) Geographics c) Performance standards d) Disposable income
Refers to segmentation of the market based on where people live.
a) Sales forecast b) Geographics c) Performance standards d) Disposable income
An expectation for performance that reflects the plan’s objectives.
a) Sales forecast b) Geographics c) Performance standards d) Disposable Income
Is the money left after taking out taxes.
a) Sales forecast b) Geograsphic c) Performance standards d) Disposable income
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