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Aspects Of Marketing
Test Description: Products
Instructions: Answer all questions to get your test result.
1) What is product?
A
A product is anything that a business offers to identify customers' needs.
B
A product is anything that a business offers to identify customers' needs and wants.
C
A product is anything that a business offers to satisfy customers' needs.
D
A product is anything that a business offers to satisfy customers' needs and wants.
2) Which of the following is a correct statement of services?
A
The quality and consistency in services experienced are exactly the same each time.
B
Services are not provided and experienced at the same time.
C
Services are tangible and can be felt.
D
Services are intangible and cannot be felt.
3) Delivery man
A
Picture shows a combination of physical good and service.
B
None of the above
C
Picture shows a physical good.
D
Picture shows an example of service.
4) Which of the following statements is false?
A
Physical goods are usually produced in a factory.
B
We can own physical goods after purchasing but not services.
C
Both physical goods and services can be counted.
D
Physical goods can be felt but not services.
5) A bicycle
A
Picture shows a combination of physical good and service.
B
Picture shows an example of service.
C
None of the above.
D
Picture shows a physical good.
6) Which of the following are the different aspects of a product that customers will look into?
A
Familiar brand
B
Excellent customer service
C
All of the above
D
Good quality
7) Why is there a need to draw up a marketing plan?
A
This is mass produce a product in a factory.
B
This is to know the needs and wants of our customers.
C
This is to reach our target customers.
D
This is to help our customers go to a market easily.
8) Which of the following reason does not support the correct choice of customer group for a wheelchair?
A
Paralysed people - They need to be pushed from place to place.
B
People who are born without legs - They need to move around easily.
C
People who fractured their legs - They need assistance in going from place to place.
D
People who injured their arms - They need a support to mobilise their arms.
9) Which of the following steps is the 3rd step of the the 4-step model of the marketing process?
A
Apply the marketing tools: the 4Ps.
B
Understand our customers' needs and wants.
C
Satisfy our customers' needs and wants better than our competitors.
D
Identify our potential customers.
10) What are the 4Ps of marketing?
A
Peace, Price, Place and Pleasure
B
Pleasure, Price, Place and Promotion
C
Product, Price, Place and Promotion
D
Product, Price, Pleasure and Place
*select an answer for all questions
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