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MARKETING - Distribution Terms
Test Description: From chapter 21
Instructions: Answer all questions to get your test result.
1) The online shopping site where e-tailing takes place
A
retailers
B
e-marketplace
C
channel of distribution
D
brick and mortar retail store
2) Own the goods they sell buy do not physically handle the actual products
A
drop shipper
B
wholesalers
C
rack jobbers
D
agents
3) Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays
A
agens
B
rack jobbers
C
drop shippers
D
wholesalers
4) When a manufacturer owns and runs their own retail operation, the manufacturer acts as wholesaler and retailer for its own products
A
selective distribution
B
integrated distribution
C
extensive distribution
D
selective distribution
5) Businesses involved in sales transactions that move products from the manufacturer to the final user
A
agents
B
e-tailers
C
intermediaries
D
retailers
6) Involves the use of all suitable outlets to sell a product, the objective is complete market coverage
A
intensive distribution
B
extensive distribution
C
exclusive distribution
D
selective distribution
7) Involves one or more intermediaries
A
intensive distribution
B
selective distribution
C
indirect distribution
D
direct distribution
8) Do not own the products they sell, act as intermediaries by bringing buyers and sellers together
A
retailers
B
rack jobbers
C
agents
D
wholesalers
9) Involves protected territories in a given geographic area
A
selective distribution
B
exclusive distribution
C
integrated distribution
D
intensive distribution
10) Businesses that buy large quantities of goods from manufacturers and stores the goods and resells them to other businesses
A
e-tailers
B
wholesalers
C
retailers
D
drop shippers
*select an answer for all questions
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