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Exam 3 Review - Media Theories
Test Description: All the media theories... enjoy!
Instructions: Answer all questions to get your test result.
1) According to Uses and Gratification, all below are assumptions of the theory, BUT _______.
A
Media competes with others sources for need satisfaction.
B
Audience is passive.
C
Linking need gratification and a source for medium is up to audience member.
D
Media use is goal oriented.
2) Jodi LOVES to garden. She watches the “Better Home and Garden” network. She engages in which audience activity according to Uses and Gratification?
A
Intentionality
B
Utility
C
Imperviousness to influence
D
Selectivity
3) Kerry looks left and sees a television, she plugs in her headphones, and she thinks to her self, that media exists EVERYWHERE. Which Spiral of Silence characteristic is being used?
A
Ubiquity
B
Unification
C
Cumulativeness
D
Consonance
4) Kardashian divorce, the Bieber pregers scare, and what ever is going to come after are example of _________, according to Agenda Setting Theory.
A
Framing
B
Public agenda
C
Index of curiosity
D
Agape love
5) Within Social Cognative Theory, I learned the appropriate things to do on a date through _________.
A
Being told how
B
Imitation
C
Identification
D
Being taught directly
6) Within Social Cognative Theory, when I watch images of drunk drives being arrested, according to which effect, I am more likely to avoid driving drunk.
A
Disinhibitory effect
B
Positive effect
C
Inhibitory effect
D
Negative effect
7) Within diffusion, ____________ talk is the communicative dissemination of a new idea, practice, or product to people in a collectivity.
A
Awereness
B
Advocacy
C
Practice
D
Opinion
8) Within Diffusion, ________ talk is the disclosing of one's beliefs and attitudes toward a new idea, product, or practice to other people in an interpersonal communciative network.
A
Practice
B
Advocacy
C
Opinion
D
Awereness
9) Stage of Diffucion when an indivdiual engages in activites that lead to a choice to adopt or reject the innovation.
A
knowledge
B
decision
C
implementation
D
persuasion
10) Within Spiral of Silence Theory, the attitudes and behaviors expressed in public to avoid isolation.
A
public
B
Public opinion
C
opinion
*select an answer for all questions
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