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Instructions: Answer all questions to get your test result.
1) In order for a contract between two parties to be legally binding, one party must make an offer and the_____provision.
A
consideration
B
legality
C
agreement
D
competent parties
2) Determine whether the following statement is true or false: Distribution can affect the success of an
A
False, quality products will succeed regardless of distribution.
B
False, distribution is only one small part of marketing.
C
True, products must be at the right place ct the right time.
D
True, effective distribution decreases capital investment
3) What distribution channel is most often used to distribute consumer goods?
A
Producer to apparel retailer to consumer
B
Producer to consumer
C
Producer to agent to wholesaler to apparel retailer to consumer
D
Producer to wholesaler to apparel retailer to consumer
4) An advantage of using satellite tracking technology in distribution is that it enables clothing manufacturers
A
obtain information about competitors
B
reroute deliveries based on weather conditions.
C
know where shipments are at all times
D
analyze the contents of packages.
5) Accessory businesses that implement slotting allowances to distribute products make it difficult for
A
small companies to compete in the marketplace
B
intermediaries to make a reasonable profit.
C
manufacturers to meet customer demand
D
large companies to reduce their competition
6) Which of the following is a marketing activity that clothing stores should coordinate with distribution
A
Purchasing
B
Promotion
C
Organizing
D
Management
7) What might result if a shoe manufacturer begins to sell directly to large retailers rather than through
A
Reverse distribution
B
Horizontal channel conflict
C
Vertical channel conflict
D
Exclusive distribution
8) Putting forth effort in order to understand what is being said is called
A
communication.
B
listening.
C
nonverbal communication
D
active listening
9) Apparel store employees who participate in group discussions should present their ideas and opinions in
A
written format
B
assertive manner
C
argumentative way
D
nonverbal style
10) A characteristic of simple memorandums written by apparel store employees is that they usually are
A
board of directors
B
internal audience.
C
planning committee
D
group of suppliers
*select an answer for all questions
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