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1.02 - 1.03 SEM I
Test Description: Impact on economy and significant people of SEM I
Instructions: Answer all questions to get your test result.
1) Explain why the endorsement contract signed by “Babe” Didrickson with Wilson Sporting Goods was significant.
A
She signed a contract for $1,000,000.
B
She was the first female to sign an endorsement contract
C
She was named “Super Woman” by Sports Illustrated.
D
She helped to pass Title IX legislation
2) Who founded the leading sports marketing company in the United States and has clients such as Anheuser-Busch, Coca-Cola, DuPont, and professional sports clients?
A
Walt Disnet
B
Max Muleman
C
Coach Gettys
D
Jeff Gordon
3) Blue Ribbon Sports, an athletic footwear company, was founded by Philip H. Knight. In 1972, this company became:
A
Nike
B
Puma
C
Knights
D
Adidas
4) What California based national theme park cost $17 million to build and drew 3.8 million visitors the first year?
A
EPCOT
B
Sea World
C
Disney World
D
Disney Land
5) Jacqueline is an athlete at ECU. She has the same opportunity as a male athlete due to what legislation?
A
equal amendment
B
women's rights
C
title IX
D
Nine on your side
6) The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants is called:
A
merchandising
B
entertainment
C
product/service management
D
marketing
7) Who was the first female to be named The Sporting News Man of the Year?
A
Lucille Ball
B
Jackie Joyner-Kersee
C
Oprah Winfrey
D
Babe Didrickson Zaharias
8) What agency was formed to officially govern collegiate athletics?
A
NBA
B
NASCAR
C
NBC
D
NCAA
9) Watching the Durham Bulls play baseball is an example of a:
A
SERVICE
B
GOOD
C
MARKET
D
VENUE
10) CD's are known as:
A
services
B
venues
C
goods
D
markets
*select an answer for all questions
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