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SEM II 5.04 Consumer Research
Test Description: SEM II 5.04 Consumer Research
Instructions: Answer all questions to get your test result.
1) Which is a physical characteristic of a questionnaire?
A
Easy to understand
B
Use of bullets
C
Vague.
D
Ambiguous
2) Dr. Chisholm is surveying patients. The questions should be worded using:
A
Catch phrases
B
Technical jargon
C
Medical terminology
D
Layman’s terms
3) A discussion led by a moderator is a method of obtaining feedback known as a:
A
Personal observation.
B
Seminar
C
Focus group
D
Panel.
4) Research is important because
A
Data is hard to find.
B
Products stay the same
C
Customer trends change
D
Employees are not familiar with customer needs.
5) What is the next step after analyzing and interpreting results of a survey?
A
Recommending solutions
B
Implementing solutions
C
Conducting more research
D
Determining the sample
6) “Tell me about your company” is an example of what type of question:
A
Ordered
B
Closed-ended
C
Sequenced
D
Open-ended
7) “Who owns the Carolina Panthers?” This is an example of which type of question:
A
Open-ended
B
Closed-ended.
C
Ambiguous.
D
Sequenced.
8) How many questions per statement should be used when designing a questionnaire?
A
3
B
1
C
unlimited
D
2
9) A group of people representing the population is known as the:
A
target
B
mass
C
example
D
sample
10) Watching consumers at an event is a method for obtaining feedback by:
A
Questionnaires
B
Panel discussions
C
Focus groups
D
Personal observations
*select an answer for all questions
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