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4.01 SEM I Part B
Test Description: Types of Selling
Instructions: Answer all questions to get your test result.
1) Which is an example of a rational buying motive?
A
Purchasing balcony tickets for a Broadway show instead of front row seats
B
A parent taking their five year old to the circus
C
Purchasing CDs from a specialty music store instead of through BMG mail order
D
A student camping out overnight for tickets to a Phish concert
2) An example of an emotional buying motive is a:
A
Student camping out overnight for tickets to a concert
B
Budget-oriented parent buying the family pack of circus tickets
C
Fan purchasing CDs from a specialty music store instead of through BMG mail order.
D
Fan purchasing balcony tickets for a Broadway show instead of front row seats
3) Ticket agents from the Panthers team call season ticket holders to sign up for the new VISA Panthers credit card. This is called:
A
sponsorship
B
telemarketing
C
advertising
D
direct mail
4) Cally purchases a New York Knicks jersey from Jim, a sales associate at the team store. This is an example of:
A
Business to business selling
B
Personal selling
C
Direct line selling.
D
On-line selling.
5) An example of a patronage motive is:
A
prestige
B
customer service
C
personal pride
D
comfort
6) A sales associate recommends purchasing exercise equipment that folds flat and easily stores under a bed. This is an example of:
A
Customer benefits.
B
Product selling
C
Feature-benefit selling
D
Product features
7) Alyssa purchases two tickets for her husband to attend the Annual Jazz Festival concert. In this example, Alyssa’s husband is the:
A
Season ticket holder.
B
consumer
C
customer
D
Individual ticket holder
8) The exchange of goods and services from the producer to the consumer is:
A
advertising
B
promotion
C
marketing
D
selling
9) Selling between a manufacturer and a re-seller is:
A
Business to business
B
Personal
C
Entertainment
D
Pro
10) Direct experience, written publications, other people, and formal training are sources of:
A
Trade directories
B
Cold canvassing.
C
Overcoming objections
D
Product information
*select an answer for all questions
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