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Marketing Exam Review
Test Description: Marketing Strategies
Instructions: Answer all questions to get your test result.
1) Getting a product to the right place at the right time is known as
A
Product
B
Price
C
Promotion
D
Place
2) Various types of communication that marketers use to inform, persuade or remind customers of their products is known as
A
Advertising
B
Personal Selling
C
Publicity
D
Promotion
3) A product is also referred to as
A
Services and Image
B
Services and Goals
C
Services and Strategies
D
Services and Ideas
4) Price setting, terms and discounts all involve
A
Strategies
B
Marketing elements
C
Price
D
Promotion
5) Things a businesses wants to attain are
A
Tactics
B
Goals
C
Plans
D
Strategies
6) When businesses determine plan of actions for achieving their goals and objectives it's referred to as
A
Plans
B
Tactics
C
Strategies
D
Objectives
7) The combination of the 4 elements of marketing is the
A
Marketing Mix
B
Marketing Plan
C
Product Mix
D
Marketing Concept
8) Price, place, product and promotion are the
A
Marketing Objective
B
Marketing Mix
C
Marketing Strategies
9) The identical marketing mix is used for all the same companies.
A
False
B
True
10) If you change the price of the product, it won't have much impact on the other elements.
A
True
B
False
*select an answer for all questions
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