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Marketing Exam Review-
Test Description: Marketing Strategies and Marketing Concepts
Instructions: Answer all questions to get your test result.
1) Dividing a market by income, gender and education.
A
Demographics
B
Geographics
C
Psychographics
D
Behavioral
2) Dividing a market by lifestyle.
A
Geographics
B
Behavorial
C
Geographics
D
Psychographics
3) Marketers are selling skis to the east coast retailers. This is an example of
A
Behavioral
B
Psychographics
C
Geographics
D
Demographics
4) Businesses must satisfy customers needs and wants in order to make a profit. This is a definition of
A
Philosophy of Marketing
B
Marketing
C
Economy
D
Marketing Concept
5) Information about the target market with regard to age, income level, ethinic background, occupation, lifestyle and geographic residence is considered
A
Geographic Segmentation
B
Customer Profile
C
Demographics Segmentation
D
Marketing Mix
6) Sales Promotion, Advertising, Personal Selling and Publicity all make up the
A
Marketing Mix
B
Promotional Strategies
C
Product Mix
D
Promotional Mix
7) Various types of communication that marketers use to inform, persuade or remind customers of their products is
A
Advertising
B
Promotion
C
Media Mix
D
Publicity
8) The 4 P's are also known as
A
Marketing Elements
B
Promotional Mix
C
Marketing Strategies
D
Marketing Concept
9) The 5th P discussed in class is
A
Population
B
People
C
Publicity
D
Promotion
10) Determining the amount of money that will be asked in exchange for products is
A
Price
B
Money
C
Utility
D
Planning
*select an answer for all questions
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