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Part 2 Elements Of Art Final
Test Description: Target Market and Businesses
Instructions: Answer all questions to get your test result.
1) ____________ is A specific group of people who advertisers want to sell an idea or product to. 4 areas to address: Age, income, gender, lifestyle, race
A
Key Group
B
Target Market (Demographic)
C
Sales Market
D
Product Group
2) An example of a specific product that marketers and graphic designers can advertise is
A
Geico Insurance
B
Frosted Flakes Cereal
C
The Olymics
D
Salvation Army
3) An example of a For-Profit Service is _______
A
Paw Patrol TV show
B
Texas AM University
C
Milky Way candy bar
D
Coca Cola
4) An example of a For-Profit Business is ______________
A
Glad trash bags
B
Saphora
C
High School Nation
D
Susan G Koman Breast Cancer Cure
5) An example of a Non-profit business is____________________
A
Sour Patch Kids Candy
B
The University of Texas
C
Faith Mission
D
Coca Cola
6) An example of an event that marketers can advertise for is__________
A
The World Cup
B
The Red Cross
C
Polo Cologne
D
Kraft Mac and Cheese
7) Name the 4 criteria advertisers use to find their target market for a product
A
age, gender, lifestyle and income
B
income, address, age and state
C
height, weight, gender , college
D
gender, iq, school, state
8) __________is hue’s lightness and darkness
A
target market
B
value
C
tint
D
color
9) __________space is the space around objects in a composition.
A
blank
B
no zone
C
area
D
negative space
10) ______________ is the space in a compositition where the color, objects, elements or image appear.
A
positive space
B
blank
C
color zone
D
filled space
*select an answer for all questions
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