Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I Unit 3 Review Part 2
Test Description: SEM I Unit 3 Review Part 2
Instructions: Answer all questions to get your test result.
1) Why is it important for Internet businesses to write content for their web-site home pages that is interesting as well as concise?
A
Message is complex
B
Access is restricted
C
Space is limited
D
Design is simple
2) When an advertising agency develops content for a client#39;s web site, the writer should format the text so it is easy for the web site#39;s visitors to
A
locate relevant goods
B
order desired goods
C
translate features into benefits
D
identify a tagline
3) Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
A
few distribution intermediaries
B
below-market stock value
C
unallocated resources
D
Limited capacity
4) Which of the following is the most common use of opt-in e-mail marketing?
A
announcing
B
subscriptions
C
attachments
D
confirmations
5) One of the advantages of using e-mail marketing is that it is
A
impersonal
B
cost effective
C
anonmyous
D
profit oriented
6) Which of the following is an example of a business's using e-mail in a timely manner?
A
Describing features of expensive products
B
Addressing messages to individual customers
C
Targeting groups that subscribe to newsletters
D
Sending customers a notice of tomorrow's sale
7) One of the disadvantages to marketers of using streaming video e-mail is that it requires the recipient to have a(n)
A
cloud computing.
B
sophisticated computer keyboard.
C
high-speed Internet connection.
D
complicated operating system.
8) To generate excitement about its newly remodeled facilities, Wilmer#39;s Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel off
A
Complex messaging services (CMS)
B
Multimedia messaging services (MMS)
C
Short messaging services (SMS)
D
Digitized messaging services (DMS)
9) Currently, which of the following mobile advertising strategies has been most successful?
A
Banner ad campaign
B
Rich media
C
Text message with coupon
D
Cross-platform campaign
10) A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital “coupons” in their smartphones, which they use to obtain discounted products at t
A
quick-response codes.
B
receipt-verification applications.
C
cable-network tags.
D
reverse-messaging features.
11) The purpose of designing an event program that contains space for advertisements is to
A
promote the team.
B
get more people to buy the program.
C
pay less money for program printing costs.
D
generate more revenue.
12) Sport/event industries often use the electronic media to
A
encourage athletes to participate.
B
conduct worldwide research.
C
attract advertising support.
D
motivate consumers to buy.
13) How does a professional sport team earn revenue when it permits its games to appear on television?
A
Selling broadcasting rights
B
Sponsoring charitable events
C
Participating in merchandising programs
D
Promoting the games on its web site
14) To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fanssport teams. This growing industry is
A
online exchange.
B
fantasy sports.
C
game works.
D
data interchange.
15) Which of the following decreases the costs to a business of using newspaper advertising:
A
Color requirements
B
Split-runs
C
Sliding-scale rates
D
Preferred position
16) The cost to a business of radio spots will vary with the
A
number of listeners being reached.
B
size of the business.
C
basic production costs.
D
type of information being aired.
17) An important factor in determining rates for outdoor advertising is its
A
ease of replacement.
B
short life.
C
visibility.
D
artistic appeal.
18) A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM).
A
$25.00
B
$5.00
C
$50.00
D
$2.50
19) An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
A
$975.50
B
$712.50
C
$585.50
D
$487.50
20) When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
A
Direct mail
B
Newspapers
C
Yellow Pages
D
Billboards
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?