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2017 SEM I Unit 2 Part III
Test Description: 2017 SEM I Unit 2 Part III
Instructions: Answer all questions to get your test result.
1) Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
A
Sales Report
B
Trade Journal
C
Government Website
D
Magazine Article
2) To know what websites and advertisements visitors see, sports and event e- marketers would check which component?
A
Internet Service Providers
B
Clickstream Data
C
Direct Delivery Programs
D
Text Files
3) A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
A
Telephone Surveys
B
Personal Questionnaires
C
Government Sources
D
Primary Databases
4) Which is a secondary source of information for a sport or an event?
A
Personal Interviews
B
Demographic Reports
C
Computerized Surveys
D
Accounting Records
5) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Trade Journals
B
Sales Reports
C
Industry Projection
D
Print Advertisements
6) What type of competitor information is important for sports or event organizations to maintain in a database?
A
Demographics
B
Market Size
C
Consumption
D
Price Lists
7) Which might a sports or an event organization search to obtain marketing information?
A
Media
B
Foundation
C
The Internet
D
Newsletters
8) A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate?
A
It can be out of date
B
It can be costly
C
It can be incomplete
D
It can be time consuming
9) What information is usually contained in a database about competitors?
A
Budget Structure
B
Advertising Media
C
Creative Strategy
D
Production techniques
10) What type of marketing information might a business obtain by monitoring sales invoices?
A
Customer Profiles
B
Service Tactics
C
Profit Margin
D
Sales Territory
11) Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To prioritize investment goals
B
To review Employment trends
C
To analyze product performance
D
To compile Regulatory Data
12) A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location?
A
Youth Magazine
B
Government Census
C
National News Outlet
D
Sporting Goods Association
13) Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Expense Reports
B
Comment Cards
C
Credit Reports
D
Debit Receipts
14) One way for the WSC Swim and Raqcuet Club to obtain primary information about the quality of its facilities and the level of services is by completing which action?
A
Viewing the website of competitors
B
Reading Industry Publication
C
Collecting promotional literature
D
Surveying club members
15) Primary research includes collecting data for which situation?
A
Understanding the economic cycles
B
The current research project
C
information purposes only
D
Marketers across the industry to use
16) Which is a characteristic of the sports or event industry?
A
Employs only those people who have athletic ability
B
Manages a worldwide media network
C
Communicates with a limited audience
D
Provides products that are different for each consumer
17) Surrounding communities benefit from professional sports teams by which action occurring?
A
Making seat licenses available to season ticket holders
B
Hiring handlers to make sure athletes behave
C
Endorsing local political candidates
D
Attracting tourist dollars
18) The chamber of commerce for a large city estimates the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
A
Indirect
B
Total
C
Direct
D
Fiscal
19) Which is an example of promoting a sports event?
A
Delivering exercise bikes to retailers
B
Distributing information about a NASCAR race
C
Selling food product to a concession stand
D
Holding a race for a charitable organization
20) One characteristic of event marketing involves promoting and selling which product or service?
A
Unique Experience
B
Physical Appeal
C
Nonperishable Item
D
Tangible product
*select an answer for all questions
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