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SEM I Unit 2 Part 1
Test Description: SEM I Unit 2 Part 1
Instructions: Answer all questions to get your test result.
1) Which is a characteristic of the sports or event industry?
A
Provides products that are different for each consumer
B
Manages a worldwide media network
C
Communicates with a limited audience
D
Employs only those people who have athletic ability
2) Surrounding communities benefit from professional sports teams by which action occurring?
A
Endorsing local political candidates
B
Hiring handlers to make sure athletes behave
C
Attracting tourist dollars
D
Making seat licenses available to season ticket holders
3) The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact
A
Total
B
Direct
C
Indirect
D
Fiscal
4) Which is an example of promoting a sports event?
A
Selling food products to a concession stand
B
Delivering exercise bikes to retailers
C
Holding a race for a charitable organization
D
Distributing information about a NASCAR race
5) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
A
Mass
B
Target
C
Event
D
Direct
6) One characteristic of event marketing involves promoting and selling which product or service?
A
Nonperishable item
B
One characteristic of event marketing involves promoting and selling which product or service?
C
Unique experience
D
Physical appeal
7) A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A
Sponsorship management
B
Hospitality
C
Advertising sales
D
Sales promotion
8) What are most sports or event products classified as?
A
A combination of rented and owned-goods services
B
Pure services
C
A combination of goods and services
D
Pure goods
9) Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
A
Economic
B
Entertainment
C
Physical
D
Financial
10) Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
A
The sense of loyalty to the coach of the team
B
The design and layout of the venue
C
The geographic location of the stadium
D
The unpredictable performance of the team
11) When designing an event program for a charity event, it is important to perform which action?
A
Offer free admission coupons to other events
B
Provide product samples
C
Acknowledge the event sponsors
D
Include the printing costs on the back cover
12) Which is the basis for the licensing process?
A
Sponsorship
B
Manufacturing
C
The fans
D
Trademarked property
13) What should be included in an event program if it is longer than four pages?
A
Satisfaction survey
B
Local news articles
C
Statement of organizers
D
Table of contents
14) What might a sports organization offer a business to encourage that business to sponsor an event?
A
Free advertising
B
Partial ownership
C
Percent of profits
D
Naming rights
15) A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
A
It reduces the need to engage in other promotional activities
B
It provides exclusivity and has potential to maximize exposure
C
It is the least expensive way to create name recognition
D
It usually increases spectator fan-base loyalty levels
16) What are royalties?
A
A percentage of union dues
B
A percentage of taxes
C
A percentage of actual sales
D
A percentage of expected sales
17) What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A
A testimony
B
An interview
C
A sales presentation
D
A personal observation
18) A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
A
Market segmentation
B
Brand awareness
C
Financial accountability
D
Image extension
19) Athletes are often considered to be particularly effective promoting products related to which of their areas?
A
Background
B
Sport
C
Education
D
Lifestyle
20) NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
A
Ambush marketing
B
Public service
C
Sponsorship clutter
D
Brand recognition
*select an answer for all questions
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