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SEMII Study Guides 4.03-4.04
Test Description: SEM II Review Study Guides 4.03-4.04
Instructions: Answer all questions to get your test result.
1) One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity?
A
Reading the scripted elements
B
Holding a rehearsal
C
Developing an event checklist
D
Identifying audio needs
2) To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document?
A
Inventory agenda
B
Guest list
C
Production checklist
D
Function sheet
3) Which situation is an example of a business using niche marketing?
A
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
B
A national petroleum company offers credit cards for use at its gas and service stations.
C
A soft drink manufacturer advertises its product during a national television broadcast.
D
An athletic footwear company produces a line of shoes for children who play soccer.
4) Which statement is true regarding niche marketing?
A
Marketers tend to consider broad focus to meet the needs of the niche.
B
Niche markets are small and may attract a few competitors.
C
Market segments are subgroups of niche markets.
D
Niche marketers do not often customize their offerings.
5) When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature?
A
Concentrated
B
Accessible
C
Undifferentiated
D
Inflexible
6) Which factor should event marketers consider when identifying target markets for specific events?
A
Attitude
B
Culture
C
Character
D
Behavior
7) What is one question that a business must answer when identifying a potentially profitable target market?
A
“Does the product have form utility?”
B
“Is the market responsive?”
C
“What is the reach and frequency of the advertising medium?”
D
“What are monthly variable expenses?”
8) Entertainment marketers should identify their target markets after they have carefully examined which component?
A
Customized products that fit the needs of the market
B
Past ticket sales records for similar events
C
Retired people with discretionary income
D
Available data and research about the segment
9) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?
A
Niche
B
Individual
C
Isolated
D
Mass
10) One aspect of identifying a segment of a sports or event target market involves identifying which component?
A
Heavy users
B
Regional trends
C
Sales forecasts
D
New vendors
*select an answer for all questions
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