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IBTStudyGuide3
Test Description: IBTStudyGuide3
Instructions: Answer all questions to get your test result.
1) A business that is owned and operated by only one person
A
partnership
B
proprietorship
C
corporation
D
franchise
2) A is a written description of a business idea and how it will be carried out including all major business activities
A
business plan
B
business proposal
C
corporate bylaw
D
company outline
3) This marketing function involves setting and communicating the value of products and services.
A
pricing
B
distribution
C
selling
D
financial analysis
4) A small number of consumers expressing opinions about a new product or service in a group discussion is a
A
experimental group
B
survey group
C
focus group
D
target market
5) Non-paid promotion presented by the media rather than by a business is
A
telemarketing
B
sales promotion
C
advertising
D
publicity
6) Marketing function that involves communicating information about products and services to potential customers.
A
distribution
B
promotion
C
product and service management
D
marketing-information management
7) In Access, what is the purpose of creating and then saving a database before it is completed?
A
To prevent data loss
B
To ensure that a user has selected an appropriate file name
C
To enable Access to automatically save data as changes are made
D
To create a backup copy
8) In an Access table, what contains a specific piece of information within a row?
A
cell
B
field
C
column
D
record
9) A company's chief operating officer is an example of a(n)
A
supervisor
B
mid-manager
C
contingent worker
D
executive
10) A management style best to use when the work is routine with few new changes.
A
controlling
B
planning
C
tactical management
D
strategic management
*select an answer for all questions
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