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Media Literacy Review
Test Description: Review of terms for media literacy test.
Instructions: Answer all questions to get your test result.
1) associating one thing with another to leave a lasting impression • People willing to buy brand based on “brand name”– symbol
A
Transfer
B
Symbols
C
Repetition
D
Plain Folks
2) not telling the whole truth (the truth is distorted) • Can make the product seem more appealing • Can make the product’s results seem more effective
A
Beautiful People/ Celebrity
B
The Big Lie
C
Simple Solutions
D
Plain Folks
3) Using compliments to entice a consumer to buy a product or service • Makes consumers feel gratified which generates a self-esteem boost sufficient enough to buy a product or service -- “You know a good deal when you see one.” -- “You deserve it.”
A
Name Calling
B
Flattery
C
Fear
D
The Big Lie
4) Making people laugh to associate good times with the product
A
Flattery
B
Humor
C
Simple Solutions
D
Fear
5) uses a consumer’s fear to motivate to purchase a product or service • Buys the product because of the fear of the consequences of not buying
A
Glittering Generalities
B
Euphemisms
C
Scientific Evidence
D
Fear
6) attempting to attract buyers to product using survey results, statistical evidence, market surveys
A
Glittering Generalities
B
Flattery
C
Scientific Evidence
D
Transfer
7) Good looking people sell products, lifestyles, behaviors, or ideas • Beautiful people– “If I use the product, I can be beautiful too!” • “Sex sells”
A
Scientific Evidence
B
Beautiful People/Celebrities
C
Warm and Fuzzy
D
Repetition
8) appeals to the consumer’s want of an easy way out of a difficult problem
A
Simple Solutions
B
Symbols
C
False Testimonial
D
Warm and Fuzzy
9) using sentimental images (especially children, animals, and families) to stimulate feelings of pleasure comfort, and delight • Appeals to the emotional vs. rational brain
A
Euphemisms
B
Flattery
C
Glittering Generalities
D
Warm and Fuzzy
10) using the same word, symbol, picture, phrase, or jingle over and over again
A
Name Calling
B
Symbols
C
Repetition
D
Transfer
11) links a person or an idea to a negative symbol Propagandist hopes the audience rejects the person or idea Examples: “Commie,” “Fascist,” “Pig,” “Bum” “Terrorist”
A
Plain Folks
B
Fear
C
Name Calling
D
Repetition
12) seeks to make the audience approve and accept without examining the evidence Uses emotionally appealing words closely associated with highly valued concepts and beliefs so they carry conviction without supporting information or reason
A
Glittering Generalities
B
Name Calling
C
Euphemisms
D
Symbols
13) mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing (Examples- downsizing vs. firing)
A
Symbols
B
Euphemisms
C
False Testimonial
D
Transfer
14) device by which the propagandist carries over authority, sanction and prestige of something the audience respects and reveres to something they would accept (Ex: A political activist closes her speech with a public prayer.)
A
Simple Solutions
B
Warm and Fuzzy
C
Transfer
D
Name Calling
15) citing an individual who is not qualified to make judgments about a particular issue (Ex:Celebrities backing/supporting political candidates)
A
Beautiful People/Celebrities
B
Glittering Generalities
C
False Testimonial
D
Bandwagon
16) attempts to convince the audience that they (and their ideas) are “of the people”
A
Bandwagon
B
False Testimonial
C
Name Calling
D
Plain Folks
17) includes one basic theme– “Everyone is doing it, and so should you.” Examples: A political rally with the same signs, gestures, or apparel
A
Transfer
B
Simple Solutions
C
The Big Lie
D
Bandwagon
18) the propagandist warns members of the audience that disaster will result if they do not follow a particular course of action
A
Fear
B
The Big Lie
C
Glittering Generalities
D
Bandwagon
*select an answer for all questions
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