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Marketing And Advertising
Test Description: Test review questions
Instructions: Answer all questions to get your test result.
1) The type of medium an advertiser uses depends on
A
technology resources
B
how well consumers will remember the ad.
C
the market it wants to reach.
D
whether the offering being advertised is a product or service.
2) The main advertising medium in the United States is
A
billboards.
B
the newspaper.
C
the Internet.
D
television.
3) For the longest exposure (time), an advertiser would use
A
the Internet.
B
newspapers.
C
television.
D
magazines.
4) An infomercial is a commercial that usually lasts
A
60 seconds.
B
30 minutes.
C
30 seconds.
D
60 minutes.
5) Businesses advertise for all of the following reasons except
A
to spend money.
B
to promote an event.
C
to increase sales.
D
to inform about a political candidate.
6) Direct mail is often referred to as
A
mail advertising.
B
U.S. Mail.
C
leaflets.
D
junk mail.
7) An ad for a locally owned farm stand would most likely be
A
in a local newspaper.
B
on network television.
C
in a national magazine.
D
in a national magazine.
8) Transit advertising is usually used in
A
urban areas.
B
all of the above
C
wealthy neighborhoods.
D
rural areas.
9) Media planning includes
A
deciding where the ad should appear.
B
deciding when the ad should appear.
C
all of the above.
D
selecting advertising media.
10) A business that specializes in developing ads and ad campaigns for its clients is called
A
a medium.
B
a media planner.
C
a media campaign.
D
an advertising agency.
11) The number of homes or people exposed to an ad is referred to as
A
a market.
B
an impression.
C
an audience.
D
customers per thousand.
12) The number of times an audience sees or hears an ad is referred to as
A
the frequency.
B
total views.
C
quantity.
D
hits.
13) TV audience measurement is collected by
A
Microsoft.
B
all of the above
C
Arbitron Inc.
D
Nielsen Media Research.
14) All of the following are factors of media costs except
A
the business that is paying for the ad.
B
the geographic scope of the distribution of the ad.
C
the audience that the media will reach.
D
the type of media used to distribute the ad.
15) Internet ad rates are based on
A
the size of the ad.
B
the format of the ad.
C
all of the above
D
the type of ad.
16) To market a product successfully, a company has to
A
make sure they have a large inventory of their product.
B
spend a lot of money on advertising.
C
hire sales representatives.
D
understand what people want to buy.
17) In order to decide how and what to sell, companies need to know
A
how to design products to meet consumer needs.
B
what specific, defined groups of people want and need.
C
how to ship products.
D
what people think about similar products.
18) The function of marketing that involves decisions about how much to charge for products and services is called
A
financing.
B
marketing information management.
C
pricing.
D
promotion.
19) Distribution includes all of the following except
A
Internet ordering.
B
stock handling.
C
inventory control.
D
purchasing.
20) Some people support the inclusion in the marketing mix of a fifth “p,” which stands for
A
preferences.
B
parts.
C
purchasing.
D
people.
*select an answer for all questions
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